2 preface: branding the art world advertisement:FoundworkA New Artist Platform for the Contemporary Art Community ongoing dialogue: She BAM! and Sarie Nijboer interview: with Louise Guerra Archive by Juli Cordray manifesto: LICHTPENNER by Viktor Kapischnikow advertisement: Positions Art Fair 2019 Berlin | 12-15 Sept. Munich | 17-20 Oct. reflections: Geile Blicke und Sehnsucht im weißen Raum by Claudia Raupach slating: Attempt No. 3 – International Light Art Award[fill in sponsor here] by Petroschek Wulgarow essay: Der Katalog by Vincent Schier observations: The Artist as Brand by Sascha Boldt