branding the art world

Our second issue branding the art world focuses on the deconstruction of corporate language, the role of the archive, and the exhibition space as an aesthetic experience that extends beyond the display of artwork.

The issue deals with branding in its various aspects: we do not only consider branding in terms of brand identity, but also as a language — a means of conveying a specific message. Through the content presented within this issue, we look at the functions and trends that underlie notions of the manifesto, the archive, biography and the glorification of the artist and curator.

Taking different perspectives on what branding can, and does, imply within the frame of the art world, the topic will be approached via a collection of interviews, ongoing virtual conversations, essays and artist contributions — considering different manifestations of visual identity formation from that of artists, graphic designers and curators to institutional and corporate funding bodies.